Business Tips From 37signals


Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary. 37signals manifesto, as they say "It's a collection of 37 nuggets of online philosophy and design wisdom. It's a great introduction to the 37signals' school of thought and … Continue reading Business Tips From 37signals

Content Marketing in Few Lines


The content is more important than the offer A customer relationship doesn’t end with the payment Interruption isn’t valued, but engagement is A blog can be, and should be, a core part of communicating with and marketing to your customers Focusing on what the customer wants is more important than what you have to sell … Continue reading Content Marketing in Few Lines

Digital Product Management


Almost every new service Google launches is a beta, a test, an experiment, a work in progress. Why? because launching and getting data from the market is the best way to improve a product. Of course, the market can find errors, but companies must be pleased to get help to find those errors, for the … Continue reading Digital Product Management

10 Design Principles


Companies must understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Design is a serious profession. Dieter Rams is a reference for design, within the 40 years of working at Braun, Rams produced and oversaw over 500 innovative products as chief of design. … Continue reading 10 Design Principles

The Secret of Good Writing


The secret of good writing is to strip every sentence to its cleanest components. Clear thinking becomes clear writing; one can't exist without the other, anyone who thinks clearly can write clearly. Clarity, simplicity, brevity and humanity You learn to write by writing so consider these questions before you start: Who is my audience? What one point do … Continue reading The Secret of Good Writing