Digital Product Management


Almost every new service Google launches is a beta, a test, an experiment, a work in progress. Why? because launching and getting data from the market is the best way to improve a product.

Of course, the market can find errors, but companies must be pleased to get help to find those errors, for the company to fix them and improve the product.

The key on digital product management is iterations. When you launch a product, iteration with a well-defined audience is the best way to learn about the mistakes you made. The internet makes iteration and development on the fly possible.

The objective is to get the product out and then have the users to tell you where it is more important to spend your time.

Marissa Mayer, says “We make mistakes every time, every day. But if you launch things and iterate really quickly, people forget about those mistakes and have a lot of respect for how quickly your build your product up and make it better”.

Sheryl Sandberg, made an error while working at Google that cost millions, so she apologised to Larry Page who responded: “I’m so glad you made this mistake, because I want to run a company where we are moving too quickly and doing too much, not being too cautious and doing too little. If we don’t have any of these mistakes, we are just not taking enough risk”.

Dilbert Product Management

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