Many organisations scale effectively by hiring promising people and then teaching and motivating them to do exceptional work. The following example shows how important is to hiring and developing people. Tamago-Ya is a Japanese company that produces fresh box lunches and sell them to Tokyo office employees. The typical order comes from a office that buys lunches … Continue reading How to Scale Using Motivation and Accountability
Marketing
Customer Experience Having the Customer at the Center of Your Business
Focus on the customer matters more than any other strategic imperative, customer experience is source of both decreased costs and increased revenue
Top Components of an Elevator Pitch
The elevator pitch is as important as the business plan, some people call it twitter pitch (but I think 140 characters might be too short). Bplans explain what components a perfect elevator pitch must have; every single angle of a business plan in a short visionary version is laid out. Top components of an elevator pitch: … Continue reading Top Components of an Elevator Pitch
Agile Product Development
In agile product development is very hard to have the best product right away, so commit to rapid and continuous improvements is the way to go. Of course, the messiness of trial and error may seem uncomfortable, but action allows us to learn at a faster rate. The following insightful story comes from the book Art & … Continue reading Agile Product Development
Strategy and Customer Understanding
Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding
Carlose Lopez 