How to Scale Using Motivation and Accountability


Many organisations scale effectively by hiring promising people and then teaching and motivating them to do exceptional work. The following example shows how important is to hiring and developing people. Tamago-Ya is a Japanese company that produces fresh box lunches and sell them to Tokyo office employees. The typical order comes from a office that buys lunches … Continue reading How to Scale Using Motivation and Accountability

Customer Experience Having the Customer at the Center of Your Business


Focus on the customer matters more than any other strategic imperative, customer experience is source of both decreased costs and increased revenue

Top Components of an Elevator Pitch


The elevator pitch is as important as the business plan, some people call it twitter pitch (but I think 140 characters might be too short). Bplans explain what components a perfect elevator pitch must have; every single angle of a business plan in a short visionary version is laid out. Top components of an elevator pitch: … Continue reading Top Components of an Elevator Pitch

Agile Product Development


In agile product development is very hard to have the best product right away, so commit to rapid and continuous improvements is the way to go. Of course, the messiness of trial and error may seem uncomfortable, but action allows us to learn at a faster rate. The following insightful story comes from the book Art & … Continue reading Agile Product Development

Strategy and Customer Understanding


Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding

Personal Touch of Innovation


There are plenty of organisations that have fully embrace innovation as the essence of their business model. An example is 3M defines innovation as "New ideas plus action or implementation which results in an improvement, a gain or a profit". It is not enough to have a good idea only when you act, implement and … Continue reading Personal Touch of Innovation

Google Analytics to Optimise Landing Pages


This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages

What is the Difference Between Mission and Vision?


Everyone has been in long meetings polishing and negotiating missions and visions, the result very often is utterly generic (just change the name of the company and the result is the same) with a total lack of passion and of no real value to anyone. The mission and vision have to be simple, relatively comprehensive and with passion. … Continue reading What is the Difference Between Mission and Vision?

Digital Marketing Best Practices


The following rules can apply no matter the size, budget or scale your digital strategy may be. Do not start if you don't have a clear strategy I have seen too many companies waste money by embarking on poorly conceived initiatives, they always want to see the "tree" without understanding the "forest". So the advise here … Continue reading Digital Marketing Best Practices

Content Marketing in Few Lines


The content is more important than the offer A customer relationship doesn’t end with the payment Interruption isn’t valued, but engagement is A blog can be, and should be, a core part of communicating with and marketing to your customers Focusing on what the customer wants is more important than what you have to sell … Continue reading Content Marketing in Few Lines