Personal Touch of Innovation


There are plenty of organisations that have fully embrace innovation as the essence of their business model. An example is 3M defines innovation as "New ideas plus action or implementation which results in an improvement, a gain or a profit". It is not enough to have a good idea only when you act, implement and … Continue reading Personal Touch of Innovation

Google Analytics to Optimise Landing Pages


This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages

What is the Difference Between Mission and Vision?


Everyone has been in long meetings polishing and negotiating missions and visions, the result very often is utterly generic (just change the name of the company and the result is the same) with a total lack of passion and of no real value to anyone. The mission and vision have to be simple, relatively comprehensive and with passion. … Continue reading What is the Difference Between Mission and Vision?

Digital Marketing Best Practices


The following rules can apply no matter the size, budget or scale your digital strategy may be. Do not start if you don't have a clear strategy I have seen too many companies waste money by embarking on poorly conceived initiatives, they always want to see the "tree" without understanding the "forest". So the advise here … Continue reading Digital Marketing Best Practices

Content Marketing in Few Lines


The content is more important than the offer A customer relationship doesn’t end with the payment Interruption isn’t valued, but engagement is A blog can be, and should be, a core part of communicating with and marketing to your customers Focusing on what the customer wants is more important than what you have to sell … Continue reading Content Marketing in Few Lines