Focus on the customer matters more than any other strategic imperative, customer experience is source of both decreased costs and increased revenue
Strategy
How Leaders Create Conditions for Change
Leaders can not dictate the culture, but they can nurture it. they can create the right conditions for change, creativity and innovation. Leader can multiply the effect of a team. Liz Wiseman interviewed more than 150 leaders to research her book Multipliers: How the best leaders make everyone smarter. Leaders who are multipliers can double … Continue reading How Leaders Create Conditions for Change
Stop Planing and Start Acting
Being creative and innovative is not enough, you still need to act. Many people get stuck between wanting to act and taking action. Professors Bob Sutton and Jeffrey Pfeffer call this the "knowing-doing gap": the space between what we know we should do and what we actually do. This cal lead the company to have … Continue reading Stop Planing and Start Acting
Change and Negotiation
When people think about negotiation, they immediately think of having to influence someone else but Erica Ariel Fox says you have to manage yourself first. She introduces the big four concept: Your Dreamer, or inner CEO. This part of you operates on intuition, and imagines big possibilities for the future Your Thinker, or inner CFO. This part … Continue reading Change and Negotiation
Strategy and Customer Understanding
Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding