Focus on the customer matters more than any other strategic imperative, customer experience is source of both decreased costs and increased revenue
Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding
This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages
Everyone has been in long meetings polishing and negotiating missions and visions, the result very often is utterly generic (just change the name of the company and the result is the same) with a total lack of passion and of no real value to anyone. The mission and vision have to be simple, relatively comprehensive and with passion. … Continue reading What is the Difference Between Mission and Vision?
The following rules can apply no matter the size, budget or scale your digital strategy may be. Do not start if you don't have a clear strategy I have seen too many companies waste money by embarking on poorly conceived initiatives, they always want to see the "tree" without understanding the "forest". So the advise here … Continue reading Digital Marketing Best Practices