What is Situational Leadership


Leaders need to adapt they management style to fit the performance readiness of their teams. Paul Hersey and Ken Blanchard created the concept of situational leadership in the field of organisational behaviour. They said that "readiness" not only varies by person, but also by task. People have different levels of ability and motivation for different … Continue reading What is Situational Leadership

Customer Experience Having the Customer at the Center of Your Business


Focus on the customer matters more than any other strategic imperative, customer experience is source of both decreased costs and increased revenue

Strategy and Customer Understanding


Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding

Google Analytics to Optimise Landing Pages


This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages

What is the Difference Between Mission and Vision?


Everyone has been in long meetings polishing and negotiating missions and visions, the result very often is utterly generic (just change the name of the company and the result is the same) with a total lack of passion and of no real value to anyone. The mission and vision have to be simple, relatively comprehensive and with passion. … Continue reading What is the Difference Between Mission and Vision?

Digital Marketing Best Practices


The following rules can apply no matter the size, budget or scale your digital strategy may be. Do not start if you don't have a clear strategy I have seen too many companies waste money by embarking on poorly conceived initiatives, they always want to see the "tree" without understanding the "forest". So the advise here … Continue reading Digital Marketing Best Practices

Business Tips From 37signals


Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary. 37signals manifesto, as they say "It's a collection of 37 nuggets of online philosophy and design wisdom. It's a great introduction to the 37signals' school of thought and … Continue reading Business Tips From 37signals

Content Marketing in Few Lines


The content is more important than the offer A customer relationship doesn’t end with the payment Interruption isn’t valued, but engagement is A blog can be, and should be, a core part of communicating with and marketing to your customers Focusing on what the customer wants is more important than what you have to sell … Continue reading Content Marketing in Few Lines

Digital Product Management


Almost every new service Google launches is a beta, a test, an experiment, a work in progress. Why? because launching and getting data from the market is the best way to improve a product. Of course, the market can find errors, but companies must be pleased to get help to find those errors, for the … Continue reading Digital Product Management

10 Design Principles


Companies must understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Design is a serious profession. Dieter Rams is a reference for design, within the 40 years of working at Braun, Rams produced and oversaw over 500 innovative products as chief of design. … Continue reading 10 Design Principles