- The content is more important than the offer
- A customer relationship doesn’t end with the payment
- Interruption isn’t valued, but engagement is
- A blog can be, and should be, a core part of communicating with and marketing to your customers
- Focusing on what the customer wants is more important than what you have to sell
- A news release isn’t meant to be picked up by the press, but rather to help customers find your great content on the web
- Communicating directly with customers is the best choice
- Marketers can and should be publishers
- Without content, community is improbable, if not impossible
- Lead generation is only one small part of the marketing picture
- The long tail of search engine optimisation is driven by consistent content on your corporate blog or website
- Buyers are in control, the traditional sales process has changed, and relevant content lets organisations into the buying process
- Long-form branded content can be created anywhere your customers work, live, or play
- There is no one right way to do content marketing. Be willing to experiment
- In-person events continue to be one of the best ways to connect with your audience
- Never overlook the power of simplicity
- Don’t rely too much on Google to bring traffic to your site
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Carlose Lopez 