Best Practices in E-commerce

Basically an e-commerce site has the following business objectives: Maximise sales and profit Be usable Be useful Best practices in e-commerce: Collect email address and provide visitors with a compelling reason for giving you the information. Make order tracking easy, let customers to check order status and see when they expect it to arrive. Encourage feedback, make it easy … Continue reading Best Practices in E-commerce

Online Marketing With Good Content Strategy

In his book "The new rules of marketing and PR", David Meerman Scott  indicates how to set a good targeted content strategy. The use of social media is giving the organisations different channels to communicate with customers, but as David says "Content is valuable if someone reads it" and "you are what you publish". Some … Continue reading Online Marketing With Good Content Strategy

Elements to test on a landing page

Following a series of posts Effective marketing emails, Consider these types of email campaigns, Effective landing pages and Landing page mistakes to stop doing, the last email is about Elements to test on a landing page. Start testing before you even start spending. Run the designs with your team and a selected group of customers,  learn … Continue reading Elements to test on a landing page

Landing page mistakes to stop doing

The last post I wrote was about effective landing pages. The following post will tell you what mistakes you have to stop doing: 1. The landing page doesn’t explain the value of the offer, can the visitor understand the offer and what you are asking them to do to get it in fewer than 5 seconds?. … Continue reading Landing page mistakes to stop doing

Effective landing pages

In the previous post I wrote about how to create effective emails, but  an email campaign is nothing without a good landing page. Landing pages are one of the most important elements of digital marketing, however it’s common to give more attention to a website's homepage instead and they while still an important element of a website, … Continue reading Effective landing pages

Effective marketing emails

Email marketing is a very powerful tactic for lead generation, but few marketers are making the most of this channel. So I would like to present in this post a good break down of an effective and optimised email. An effective and optimised email (13 elements): 1. A clear and attention grabbing subject: the first thing you read … Continue reading Effective marketing emails

F-commerce is about fan commerce

F-commerce is about fan-stores; so offer a limited number of exclusive fan-first/fan-only items, along with fan-merchandise. Exclusive Experiences: Give fans the first opportunity to buy new products worth talking about (e.g. coupons or discounted shipping for those Liking your page). Viral Incentives: Reward consumers for spreading the word, these are the best sellers/brand ambassadors you … Continue reading F-commerce is about fan commerce

Mobile and Retail Experience

It is a fact that mobile is having an important impact in retail and e-commerce. Enhance the shopping experience at every stage. Support research, online, purchase, offline behavior like click-to-call or reserve in-store Connect online and offline, give the options to the user to buy online/mobile and pick up in store Use quick response codes … Continue reading Mobile and Retail Experience

Introduction to Facebook Commerce

f-commerce is simply selling with Facebook, is a form of social commerce that supports social interaction and user contributions, to assist in the ecommerce. The business objective of f-commerce is facilitate and execute sales transactions using Facebook. The results can be seen on driving customer acquisition, customer loyalty (re-purchase) and customer advocacy (word of mouth), … Continue reading Introduction to Facebook Commerce

Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?

I have found a great 2 minute pitch made by the people at Nurun, social commerce provides a value proposition for business, specifically, the problem it solves "social media ROI" and how to do it by turning fans into customers and then brand ambassadors. Marketing is all about “solving people’s problems at a profit”; then social commerce needs to … Continue reading Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?