Basically an e-commerce site has the following business objectives: Maximise sales and profit Be usable Be useful Best practices in e-commerce:… READ MORE
In his book “The new rules of marketing and PR”, David Meerman Scott indicates how to set a good targeted… READ MORE
Following a series of posts Effective marketing emails, Consider these types of email campaigns, Effective landing pages and Landing page mistakes… READ MORE
The last post I wrote was about effective landing pages. The following post will tell you what mistakes you have… READ MORE
In the previous post I wrote about how to create effective emails, but an email campaign is nothing without a good… READ MORE
“The price of inaction is far greater than the cost of a mistake”
~ Meg Whitman
Business Transformation & Enterprise Agility Leader | Driving Large-Scale Digital Solutions & Portfolios