Effective marketing emails


Email marketing is a very powerful tactic for lead generation, but few marketers are making the most of this channel. So I would like to present in this post a good break down of an effective and optimised email. An effective and optimised email (13 elements): 1. A clear and attention grabbing subject: the first thing you read … Continue reading Effective marketing emails

F-commerce is about fan commerce


F-commerce is about fan-stores; so offer a limited number of exclusive fan-first/fan-only items, along with fan-merchandise. Exclusive Experiences: Give fans the first opportunity to buy new products worth talking about (e.g. coupons or discounted shipping for those Liking your page). Viral Incentives: Reward consumers for spreading the word, these are the best sellers/brand ambassadors you … Continue reading F-commerce is about fan commerce

Mobile and Retail Experience


It is a fact that mobile is having an important impact in retail and e-commerce. Enhance the shopping experience at every stage. Support research, online, purchase, offline behavior like click-to-call or reserve in-store Connect online and offline, give the options to the user to buy online/mobile and pick up in store Use quick response codes … Continue reading Mobile and Retail Experience

Introduction to Facebook Commerce


f-commerce is simply selling with Facebook, is a form of social commerce that supports social interaction and user contributions, to assist in the ecommerce. The business objective of f-commerce is facilitate and execute sales transactions using Facebook. The results can be seen on driving customer acquisition, customer loyalty (re-purchase) and customer advocacy (word of mouth), … Continue reading Introduction to Facebook Commerce

Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?


I have found a great 2 minute pitch made by the people at Nurun, social commerce provides a value proposition for business, specifically, the problem it solves "social media ROI" and how to do it by turning fans into customers and then brand ambassadors. Marketing is all about “solving people’s problems at a profit”; then social commerce needs to … Continue reading Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?