Inbound marketing has become a two-way dialogue, much of which is facilitated by using social media. Consumers no longer rely on billboards, TV spots, mass media (known as outbound marketing) to learn about new products and services.

I believe implementing a content marketing strategy is key (based on business goals and buyer personas), inbound marketing costs less than traditional marketing.

• 44% of direct mail is never opened.
• 86% of people skip through television commercials.
• 84% of 25 to 34 year-olds have clicked out of a website because of an irrelevant or intrusive ad.

The following infographic created by Voltier Digital highlights the differences between the old marketing and the new rules of marketing.