Inbound marketing is a marketing strategy that focuses on getting found by customers. As I posted earlier, content marketing is a great tactic that helps to get found by your target market.

When creating content, your reader/buyer has to think: “This is very interesting, and I think my friends will find it interesting too. So I’m going to post this link to my social network“. You have to capture the attention, motivate and engage.

In content marketing Search Engine Optimisation (SEO) is a top consideration, you are basically what you publish, on internet content is the king.

Many companies make the mistake of not including SEO in their marketing strategy. The game has changed, and those that are late will have to work twice as hard to catch up. research shows 42% click the first listing, and 74% of the results clicked are in the top 5 positions. In a recent study, SEO shows to provide the best ROI over all other forms of online marketing.

In order to make this clear, I want to share an infographic done by Brafton