Tony Hsieh is one of the most important business leaders of our time, in his book Delivering Happiness he explain how Zappos is built on branding, culture and pipeline as the only competitive advantage that Zappos will have in the long run. In the chapter 3 of the book, Tony clearly defines the lessons he … Continue reading Business and Poker
This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages
Basically an e-commerce site has the following business objectives: Maximise sales and profit Be usable Be useful Best practices in e-commerce: Collect email address and provide visitors with a compelling reason for giving you the information. Make order tracking easy, let customers to check order status and see when they expect it to arrive. Encourage feedback, make it easy … Continue reading Best Practices in E-commerce
Digital prototyping saves costs of any marketing communication resulting from a poorly functioning web site and a frustrating user experience. A wireframe, is a visual guide that represents the framework of a website or app, they are used to present the layout of the website’s content, including interface elements and navigation and how they work … Continue reading Digital Prototyping by Using Wireframes
F-commerce is about fan-stores; so offer a limited number of exclusive fan-first/fan-only items, along with fan-merchandise. Exclusive Experiences: Give fans the first opportunity to buy new products worth talking about (e.g. coupons or discounted shipping for those Liking your page). Viral Incentives: Reward consumers for spreading the word, these are the best sellers/brand ambassadors you … Continue reading F-commerce is about fan commerce
It is a fact that mobile is having an important impact in retail and e-commerce. Enhance the shopping experience at every stage. Support research, online, purchase, offline behavior like click-to-call or reserve in-store Connect online and offline, give the options to the user to buy online/mobile and pick up in store Use quick response codes … Continue reading Mobile and Retail Experience
f-commerce is simply selling with Facebook, is a form of social commerce that supports social interaction and user contributions, to assist in the ecommerce. The business objective of f-commerce is facilitate and execute sales transactions using Facebook. The results can be seen on driving customer acquisition, customer loyalty (re-purchase) and customer advocacy (word of mouth), … Continue reading Introduction to Facebook Commerce
I have found a great 2 minute pitch made by the people at Nurun, social commerce provides a value proposition for business, specifically, the problem it solves "social media ROI" and how to do it by turning fans into customers and then brand ambassadors. Marketing is all about “solving people’s problems at a profit”; then social commerce needs to … Continue reading Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?
The team of GetSatisfaction have produced another interesting social commerce infographic that I want to share here. Another infographic about social commerce.
Thanks to Invesp Consulting and that have produced a great infographic charting the history of ecommerce. The most important fact is "sector has been growing at double-digit growth year over year", what a digit!! Today El Pais, published the ecomerce data for Spain (1Q-2011), although Spain is not at the top of the list, the ecommerce is also … Continue reading Ecommerce is Growing Fast