Mobile and Retail Experience


It is a fact that mobile is having an important impact in retail and e-commerce. Enhance the shopping experience at every stage. Support research, online, purchase, offline behavior like click-to-call or reserve in-store Connect online and offline, give the options to the user to buy online/mobile and pick up in store Use quick response codes … Continue reading Mobile and Retail Experience

Introduction to Facebook Commerce


f-commerce is simply selling with Facebook, is a form of social commerce that supports social interaction and user contributions, to assist in the ecommerce. The business objective of f-commerce is facilitate and execute sales transactions using Facebook. The results can be seen on driving customer acquisition, customer loyalty (re-purchase) and customer advocacy (word of mouth), … Continue reading Introduction to Facebook Commerce

Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?


I have found a great 2 minute pitch made by the people at Nurun, social commerce provides a value proposition for business, specifically, the problem it solves "social media ROI" and how to do it by turning fans into customers and then brand ambassadors. Marketing is all about “solving people’s problems at a profit”; then social commerce needs to … Continue reading Facebook Commerce Pitch, Are You Still Not Sure to Go Ahead?

Social Business and F-commerce Infographic


The team of GetSatisfaction have produced another interesting social commerce infographic that I want to share here. Another infographic about social commerce.

Ecommerce is Growing Fast


Thanks to Invesp Consulting and that have produced a great infographic charting the history of ecommerce. The most important fact is "sector has been growing at double-digit growth year over year", what a digit!! Today El Pais, published the ecomerce data for Spain (1Q-2011), although Spain is not at the top of the list, the ecommerce is also … Continue reading Ecommerce is Growing Fast