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Advertising Less is More
Everyone can remember the controversial Benetton campaigns designed by Oliviero Toscani. For many years, these campaigns had enjoyed great success with… READ MORE
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iPad 2 and Zagg
There are companies that know how to take advantage of the success of other companies to introduce complementary products for… READ MORE
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The New iPad 2
The iPad has created a new category and the second version has been completed redesign in a very short time.… READ MORE
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Marketing Video Campaigns from Heineken
Today in Marketing class, my MBA team presented the advertising analysis of the Heineken campaign at the end of 2008… READ MORE
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Ready to Start my MBA at IE
After being in Madrid for almost 10 months, I had the chance to visit some of the best Business Schools… READ MORE
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“The price of inaction is far greater than the cost of a mistake”
~ Meg Whitman
Carlose Lopez
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Business Transformation & Enterprise Agility Leader | Driving Large-Scale Digital Solutions & Portfolios
