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Online Marketing With Good Content Strategy
In his book “The new rules of marketing and PR”, David Meerman Scott indicates how to set a good targeted… READ MORE
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Business Strategy Formulation
Business strategy must be clear and focused. The main goal is to develop a strategy that leads to competitive advantage… READ MORE
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Don’t Make Me Think
I found the book Don’t Make Me Think!: A Common Sense Approach to Web Usability very interesting, it really helped… READ MORE
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Corporate Strategy Formulation
Strategic planning at the corporate level relates to portfolio decisions and resource allocation across businesses. Corporate strategy must be clear,… READ MORE
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Three Good Ads
Ferrari invest not only in design and technology but in TV advertising. In this ad, we can see its evolution… READ MORE
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“The price of inaction is far greater than the cost of a mistake”
~ Meg Whitman
Carlose Lopez
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Business Transformation & Enterprise Agility Leader | Driving Large-Scale Digital Solutions & Portfolios
