Ferrari invest not only in design and technology but in TV advertising. In this ad, we can see its evolution over the time in different cities like London, Rio de Janeiro and New York. Total cost 3,9 USD million.
Honda did more than 600 takes to produce the final version of this fantastic ad. Total cost 6,2 USD million.
But Audi created a simple, short, direct and remarkable ad with the 4 key rings story. How much did it cost?, I have no idea but I am sure not even 1% of the costs of the 2 samples above.