Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary.
37signals manifesto, as they say “It’s a collection of 37 nuggets of online philosophy and design wisdom. It’s a great introduction to the 37signals’ school of thought and a fun, quick read to boot.”
The book I read first was get it real and you can read it online and I strongly recommend it. This book really goes to the point and touches plenty of decisions that a business must face, even if it’s a large corporation or a small web factory.
My top posts are:
- build less
- fix time and budget, flex on scope
- lower your cost of change
- ignore details early on
- start with no
- hidden costs (new feature process)
- from idea to implementation (web app)
- epicenter design
- Hollywood launch
- promote through education
And if you really like this approach, you have to see this video from Jason, where he explains the following:
- Venture capitalists rents you time
- By pricing you will get great feedback
- Innovations come and go, stay focus on usefulness
- Focus on what won’t change, things that will pay off today and tomorrow
- DIY you have to do it yourself in order to hire or ask someone else to do it
- Apologise properly
- Nail the basics, that’s the real stuff
- Less is more, but make the few things you do really well
Carlose Lopez 
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