Strategy and Customer Understanding


Your customer experience must support your corporate strategy. You need to work and focus on defining the customer experience that best aligns with: corporate vision, target market value proposition, your products & services unique strengths (competitive advantage) financial objectives core values Be aware that the wrong customer experience would confuse your customers and send them … Continue reading Strategy and Customer Understanding

Digital Project Management and the 5Ds


The 5Ds in project management is a phase breakdown of large milestones that every project team needs to complete. This model gives a full vision of the tasks and deliverables for each phase. This process is thought with Agile / Scrum Project/product methodologies in mind. We call these phases the 5Ds: Discovery: validates the business reason … Continue reading Digital Project Management and the 5Ds

Business Tips From 37signals


Jason Fried is the Co-Founder and President of 37signals, a Chicago company committed to building the best web-based tools possible with the least number of features necessary. 37signals manifesto, as they say "It's a collection of 37 nuggets of online philosophy and design wisdom. It's a great introduction to the 37signals' school of thought and … Continue reading Business Tips From 37signals

Digital Product Management


Almost every new service Google launches is a beta, a test, an experiment, a work in progress. Why? because launching and getting data from the market is the best way to improve a product. Of course, the market can find errors, but companies must be pleased to get help to find those errors, for the … Continue reading Digital Product Management

10 Design Principles


Companies must understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Design is a serious profession. Dieter Rams is a reference for design, within the 40 years of working at Braun, Rams produced and oversaw over 500 innovative products as chief of design. … Continue reading 10 Design Principles