The better you know your target audience the better you will solve their problems. When designing a web site, page, application, game, etc. you need to have in mind these important elements:
- Your business goals (mostly always these are translated into money)
- Your audience goals (how you will solve their problems)
- Usability must be a primary goal
The following questions, will focus on questions you have to review with your design team in order to improve usability, simplicity and improve the customer experience.
- Who buyer persona are we targeting?
- What problem is that solving?
- Do we want that?
- How does this change someone’s mind?
- How does that change behaviour?
- What matters here?
- Look at the page for 5 seconds and then tell me its message and call to action?
- What’s the simpler version of this?
- If we got rid of this, does that still work?
- Why do we need to say that here?
- If you stopped reading here, what’s the message?
- What’s that for?
- Who needs to know that?
- Who needs to see that?
- How does that work?
- Why is that worth a click?
- Is that worth scrolling?
- Why that order?
- Why would this make them choose that?
- Why would someone leave at this point?
- Does that make it easier or harder?
- Is it obvious what happens next?
- How can we make this more obvious?
