5 Delivery Principles for a Digital Team


Too many of digital projects do not work well, are delivered late, over budget or not fit to purpose. To increase the success rate of these projects, there is the need of a new approach. 1. Put users' needs first The products and services you deliver should be driven by the needs of your users, … Continue reading 5 Delivery Principles for a Digital Team

Google Analytics to Optimise Landing Pages


This video from Google Analytics explains the importance to know your customers and create an experience that matches their needs. The more you know your market the better solutions you give. Analytics help to improve the online customer experience, by indicating how users find your site, navigate and from where they leave. Also it gives … Continue reading Google Analytics to Optimise Landing Pages

10 Design Principles


Companies must understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Design is a serious profession. Dieter Rams is a reference for design, within the 40 years of working at Braun, Rams produced and oversaw over 500 innovative products as chief of design. … Continue reading 10 Design Principles

How to Search Optimise Your Site


On Google alone, there are over 694,000 searches conducted every second, think about that. Search engines consider two main areas when determining what your website is about and how to rank it. Content on your website: When indexing pages, the search engine scans each page of your website, looking for clues about what topics your website … Continue reading How to Search Optimise Your Site

Agile Methodology How to Deliver


1. Technical Solution: visualising the solution it helps to understand what we’re going up about technically. Talking about your solution and getting it out there in front of your team and customer is good because: It set's expectations about the tools and technology It visualises the boundaries around the project and the scope It communicates risks If you are not … Continue reading Agile Methodology How to Deliver

Don’t Make Me Think


I found the book Don't Make Me Think!: A Common Sense Approach to Web Usability very interesting, it really helped me to propose better solutions thinking and acting like the final user, trying to solve their problems and make their life far easier. Anyone involved with online solutions and usability projects will recognise most, if … Continue reading Don’t Make Me Think

Digital Project Management Tools


When I started at MediaOne, I was asked to evaluate tools to improve the productivity of the Project Management and Business Analyst teams. It is said that web project management is more about methods than tools, so if you want to keep track of your project’s tasks on paper, and that works for you and … Continue reading Digital Project Management Tools

Are Functional Specifications Good?


To answer this question let me explain what did happen to me while I was managing a website strategy for one of the largest Estate Agents in Ireland. We started the project writing the business requirements document and then based on this I created the scope of work. Once this document received the client’s sign … Continue reading Are Functional Specifications Good?

Why Usability is Important


What is Usability It is the study of how people interact with their environment. In digital, usability is quality attribute that measures how easy is to operate a user interface (web, mobile, tablet...). 6 usability components Learnability: How easy is to figure out how to use the system. Efficiency: How much time does it take to … Continue reading Why Usability is Important

Social login benefits for your website


Social login enables website visitors to authenticate to any website by using their existing credentials, such as Facebook, Twitter, LinkedIn, Google, etc. As a result, users do not have to initially register to your website in order to verify their identity. Today more and more websites employ social login, driven by the fact that the old … Continue reading Social login benefits for your website