Social Media Crisis Contingency Plan

Social media crisis communications is an area of concern for any company, and needs to be a part of any enterprise social media strategy. Altimeter Group analysed 50 social media crises that have occurred since 2001 and found that those reaching mainstream media have risen steadily through the past decade. Altimeter found that social media crises … Continue reading Social Media Crisis Contingency Plan

Social Media and Social CRM

Presently, technology has amplified the voice of the customer and has empowered them to take control of the relationship and the conversations. It's clear that customers are sharing more about themselves online (this is an opportunity for companies to better understand their needs), so companies face a challenge in terms of collecting all that information … Continue reading Social Media and Social CRM

Social Media The Science of Sharing

Social media has made a great impact in the purchasing funnel, helping consumers make better decisions. As I said, people believe in what other peers say about a product, service, brand , company and do not believe anymore in sales pitches (intrusive advertising). A marketer, has to know their audience (market segments) in order to know what … Continue reading Social Media The Science of Sharing

Twitter As Content Marketing Tactic

Twitter is also referred to as a "micro-blogging" service, meaning you can post short updates limited to 140 characters or fewer. Why just 140? originally, this character limitation was implemented to make Twitter compatible with mobile phones and text messaging. How business can use Twitter:  Develop and promote your brand Interact with your customer base … Continue reading Twitter As Content Marketing Tactic

Blog as Content Marketing Tactic

Blog is a shorthand for “Weblog” and offers an easy way to present brief of frequently refreshed web content. Backed with easy-to-use technologies for syndication (e.g. RSS), comments and trackbacks, blogs are important communication tools that can incorporate SEO strategies and community building campaigns. The answer to blog or not to blog, should come from the … Continue reading Blog as Content Marketing Tactic

What is Content Marketing?

As per Wikipedia, content marketing groups all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention … Continue reading What is Content Marketing?

Planning your Digital Communications

Before starting a digital communications plan, you have to set the business and audience objectives. Every single tactic must be coherent with the strategy, in that form the business goal will be achieved. Start with goals: You need to do is align/balance marketing and PR objectives with the business and audience objectives. Segmentation and create personas: … Continue reading Planning your Digital Communications

How to Implement a Social Media Strategy

It seems crazy to me to try to regulate technology and communications in the workplace. My recommendations to organisations are simple: Have a social media guideline about what you can and cannot do at work. Hold employees to a measurable standard for performance on the job. Implement a digital marketing and communications training initiative. The social media guideline should list … Continue reading How to Implement a Social Media Strategy

SEO and Social Media

Social media plays a role in influencing the search engine results by giving preference based on the authority of the author and the number of times a piece of content is shared on social networking sites. Social signals would have a greater impact on search engine rankings than traditional SEO factors. How many people you … Continue reading SEO and Social Media

Social login benefits for your website

Social login enables website visitors to authenticate to any website by using their existing credentials, such as Facebook, Twitter, LinkedIn, Google, etc. As a result, users do not have to initially register to your website in order to verify their identity. Today more and more websites employ social login, driven by the fact that the old … Continue reading Social login benefits for your website